Asociación de Hoteles de Cancún, Puerto Morelos e Isla Mujeres
Sustainability / Cancún Circular Tourism

For a More Sustainable Destination

Hotels, government and partners working together to reduce, prevent and recover waste in Cancún's hotel zone.

Cancún, Quintana RooMexico
An Alliance for Cancún
TUI Care Foundation
Sustentur
Hotel Association of Cancún, Puerto Morelos and Isla Mujeres
Municipality of Benito Juárez
The Project

A More Sustainable Cancún. A Circular Future.

The goal of the Cancún Circular Tourism project is to help make Cancún a sustainable tourist destination by applying circular economy principles focused on reducing, preventing and recovering solid waste —especially plastics and glass— in Cancún's hotel zone, by strengthening technical capabilities, generating data for decision-making, fostering public-private cooperation and promoting green businesses.

Our Impact

The Cancún Circular Tourism Project Will

Obtain up-to-date data on solid waste in Cancún's hotel zone.

Document sustainability and circular economy best practices in the tourism sector.

Strengthen the sector's technical capabilities to implement the circular economy.

Reduce the use of unnecessary plastics in tourism businesses.

Develop and coordinate a glass management strategy for the destination.

Increase awareness and participation of tourists, the community and businesses in sustainable tourism.

Boost local upcycling businesses, creating green jobs and economic inclusion.

Promote the installation of infrastructure for tourism waste management.

Pillar 1 · Cancún Circular Tourism

Less Plastic Strategy

Plastic bottle collection bin at a project event

Moving toward a circular economy requires comprehensive tools and processes. That is why the Cancún Circular Tourism project includes, as part of its strategy, tools to replace, reduce and eliminate unnecessary plastics in tourism operations.

During the project, hotels take part in implementing the Less Plastic Guide, a technical tool that sets a baseline and applies sustainable solutions to plastic use in tourism.

Up to 40%less plastic in the hotels that implement it.

Benefits of Taking Part

  • Be a pioneer in applying this kind of tool in Mexico and Latin America.
  • Gain economic benefits by being more sustainable and efficient (up to 40% plastic reduction).
  • Get clarity on which products can sustainably replace plastic.
  • Implement alternatives to plastic with products that comply with local regulations.
  • Obtain reportable results for Waste Management Plans and other local instruments.
Pillar 2 · Cancún Circular Tourism

Tourism and Circular Economy HUB

Powered byIberostar Hotels & Resorts
Circular Economy HUB meeting
From Idea to Action

For the first time in Mexico, different tourism stakeholders are joining their strengths and knowledge to create the first Circular Economy and Tourism HUB from the Mexican Caribbean.

The HUB is part of the Cancún Circular Tourism project: a space for meeting and collaboration to connect capabilities, coordinate initiatives and turn shared challenges into collective solutions, helping build more circular, efficient and regenerative tourism.

HUBTourism · CircularTourism SectorValue ChainGovernmentKnowledgePartners
Community

Who Can Take Part?

The HUB is neither a project nor an organization in itself; it is a community of stakeholders that comes together to accelerate shared solutions, where collaboration and connection between stakeholders are the core of its identity.

Tourism SectorHotels, restaurants, tourism businesses.
Value ChainSuppliers, waste managers, recyclers, upcycling businesses.
GovernmentThe municipality and relevant state and federal authorities.
Knowledge and InnovationUniversities, specialists, organizations and startups.
Strategic PartnersBusiness associations, cooperation agencies, foundations and organizations.

Benefits of Joining the HUB

Knowledge Applied to Tourism

Tools, training and experiences that can be put into operation.

Connection with Solutions

Links with suppliers, specialists, startups and other circular economy stakeholders.

Peer Learning

Sharing experiences, challenges and best practices among tourism businesses.

Collective Action

Opportunities to develop initiatives that require collaboration between different stakeholders.

Visibility for Best Practices

Spaces to share and showcase the tourism sector's circular economy and sustainability best practices.

Impact on the Destination

Contribute to solutions that go beyond a single business and strengthen the destination's sustainability and circularity.

Purpose of the HUB

Coordination

Connect the different stakeholders of the tourism ecosystem around the circular economy.

Collective Learning

Build a community of practice that promotes capacity building, sharing experiences and generating applied knowledge.

Innovation and Projects

Incubate and accelerate circular projects that strengthen the hotel sector's sustainability and its integration with the local community.

Advocacy and Visibility

Position the destination as a regional benchmark in implementing circular models in tourism.

Want to Join the Tourism and Circular Economy HUB?

Thalia CoriaHUB Coordinator

Write to us at thalia@sustentur.com.mx

Pillar 3 · Cancún Circular Tourism

Training for Circular Tourism

Collective learning session with hotel teams

Much of what businesses throw away still has value. Glass and plastic containers and other materials can become savings while still complying with the law.

Training based on the tourism sector's experience is one of the pillars of the Cancún Circular Tourism project. As a contribution to this goal we have developed the course:

Free Course · 100% Online“Circular Economy and Waste Management for the Tourism Sector with an Emphasis on Glass and Plastics”

With the participation of experts in the field.

Course Benefits

Completely free.

Available online, at your own pace.

Short, illustrated lessons.

Learn from experts who work in the destination.

Practical tools.

Certificate of completion.

Access to templates, guides and directories.

In Pictures

The Project, on the Ground

Beach cleanup in Cancún
Beach CleanupCancún · September 2025
Hotel Association volunteering
VolunteeringHotel Association of Cancún
Signing of the Global Tourism Plastics Initiative commitment
Commitment SigningGlobal Tourism Plastics Initiative
Iberostar's Zero Waste Guide presented at the HUB
Zero Waste GuideIberostar · Circular Economy HUB
Reusable bottle at a water dispenser
Less PlasticWater dispensers in hotels
Contact

Andrea Torres

Sustainable Development Coordination

sostenibilidad@ahcancun.com